A successful campaign is about more than just creating awareness for the cause. It's about truly touching the lives of individuals, reshaping opinions and being a catalyst for change. For one week our international campaign focuses the spotlight on communicating a positive body image for women.
The 2010 Fat Talk Free® Week Campaign made a difference.
- 16,000+ Visits
To the Delta Delta Delta Reflections site during the campaign, raising awareness of the first evidence-based, peer-led eating disorder prevention and body image awareness program. - 176,677 Views
Fat Talk Free videos viewed and over 1,300 votes for the video contest. - 100,000+
Fat Talk Free decals distributed and posted throughout college campuses and communities everywhere! - 13,261+ Fans
Joined our Fat Talk Free Facebook page - 1,200+ Followers
Joined our conversation on Twitter. - 144 Events
Hosted by Tri Delta college/alumnae chapters throughout the country that raised awareness/educated. - 19,739* Time Online
Readers reached via an online article. 6,746 people liked the article on Facebook. 413 retweeted it, and 33 commented on Time's page. - 38.2** Million: CNN.com
Reached via an online article. 1,140 recommended this article to a friend, 135 comments were made to the article on CNN's site. - 49.7***Million: MSNBC
Number of MSNBC subscribers that received our Fat Talk Free message. - 13,700 Websites
Our October 15th press release appeared on 13,700 websites via Google with 501 reads by news agencies/reporters. - + Countless Blog Posts
We took center stage on numerous blogs including Glamour, Marie Claire and Psychology Today, which developed a post listing 7 ways to copy with Fat Talk.
Delta Delta Delta's 2010 Fat Talk Free Week touched more than 88,227,116 women, men and children with our campaign to change the conversation about body image issues - promoting a positive body image for women everywhere! With your help, we can reach even more people in 2011!
*Source: 2010 Spring MRI
**Source: Nielson Online, NetView Average Monthly September 2008-August 2009
***Source: ComScore Media Metrix & Video Metrix August 2010, Nielsen @ plan Rel 2 2010
